Superdry AAQS 2024

What does Superdry do?

Superdry PLC is a British clothing company founded in 2003 by Julian Dunkerton and James Holder. The idea behind the brand was to combine Japanese graphic designs with retro American styles. Originally known as a trendy streetwear brand in the UK, Superdry has become a global success in recent years. The business model of Superdry is based on the production and sale of high-quality clothing with a strong focus on design. The brand focuses on a wide range of offerings, including shoes, accessories, and perfume. Superdry aims to be a brand that offers unique designs and high quality that is also affordable. The company has a number of distribution channels including online sales, retail stores, wholesale, and partnership stores. The company operates over 100 of its own retail stores in the UK, Europe, North America, and Australia. The history of Superdry began in Cheltenham, UK, when Julian Dunkerton decided to create a brand that would emerge from the combination of Japanese designs and American style. Inspired by travels to Tokyo and Los Angeles, the idea of a fashionable streetwear brand with a strong visual identity was born. Dunkerton met James Holder, a former fashion industry designer, and together they decided to create Superdry. From the beginning, the company has been led by Dunkerton and Holder, who are still actively involved in the company today, even after a successful IPO in 2010. The brand has experienced tremendous growth in just a few years and has built a strong presence outside of the UK and Europe. Superdry offers a variety of categories, from women's and men's clothing to shoes and accessories and perfume. The clothing category of Superdry focuses on jackets, t-shirts, hoodies, shirts, and jeans. The company has a wide range of women's and men's clothing, making it one of the most flexible brands in the market. The shoe and accessory category includes products such as backpacks, belts, sunglasses, and wallets. The perfume category of Superdry has also gained popularity in recent years and offers a variety of fragrances for women and men. Superdry has made a name for itself in the fashion world for its clear visual aesthetic, focusing on color, quality, and innovative design. With a blend of Japanese and American inspiration, Superdry has created models that are unique to its brand. The focus on quality, durability, and practicality has made the company a favorite among fashion-conscious consumers who are willing to spend a little more for the look. The brand also has a strong presence on social media and collaborates with influencers and celebrities to promote its brand worldwide. Through offering high-quality fashion and an extensive range of products, Superdry PLC has developed a unique business and brand model. With its extensive retail and online stores, as well as wholesale and partnership stores, the company has achieved tremendous growth in recent years and has become one of the global leading streetwear brands. Superdry ist eines der beliebtesten Unternehmen auf Eulerpool.com.