Piaggio & C SpA ROCE 2024

What does Piaggio & C SpA do?

Piaggio & C SpA is an Italian company that has been involved in the manufacturing and selling of vehicles for over 130 years. The company's origins can be traced back to the production of ships and railway carriages in the late 19th century. However, the history of Piaggio truly began in 1884 when Rinaldo Piaggio opened a shipyard in Genoa. Over the following decades, the company expanded and started manufacturing airplanes. In 1946, Enrico Piaggio, the grandson of Rinaldo Piaggio, decided that the company should enter the market for scooters. The first model produced by Piaggio was the Vespa, which quickly became a cultural icon. The Vespa was a simple yet elegant vehicle with an affordable price and high functionality. It soon became a symbol for Italian youth and an icon of Italian design. Today, Piaggio produces a variety of vehicles including scooters, mopeds, motorized tricycles, motorcycles, Ape vehicles, and electric bicycles. With its wide range of vehicles, the company serves customers in various industries, from individuals to public institutions. Piaggio's business model is focused on manufacturing and selling vehicles that are sold in Italy and other parts of the world. The company also operates a distribution network that includes dealers and service partners who provide support and repair services to customers. The company is divided into various business areas, including the brands Aprilia, Moto Guzzi, Vespa, Piaggio, and Gilera. Each of these brands has its own unique characteristics and target audience. For example, Aprilia is known for its high-performance motorcycles, while Vespa is known for its iconic retro design and style. Piaggio also offers customized solutions for customers in different industries, including public transportation, tourism and leisure facilities, and goods and product delivery. Piaggio's product range includes a variety of models, such as the Piaggio MP3, a three-wheeled scooter with two front wheels, the agile Piaggio Zip, a nimble scooter for the city, and the Moto Guzzi V7, a classic Italian motorcycle with a retro look. In recent years, Piaggio has increasingly focused on electromobility and offers a wide range of electric vehicles, including the Vespa Elettrica, which was introduced in 2018 and provides an environmentally friendly and quiet driving experience. As part of its CSR strategy, the company has also developed programs to reduce the CO2 emissions of its production and increase the use of renewable energy. Overall, Piaggio is a company with a rich history and a wide range of products that specializes in the manufacturing and selling of vehicles. The company has increasingly focused on electromobility in recent years and now offers a broad range of electric vehicles. Piaggio also has a strong commitment to sustainability and corporate social responsibility. Piaggio & C SpA ist eines der beliebtesten Unternehmen auf Eulerpool.com.