OnTheMarket ROA 2024

What does OnTheMarket do?

Onthemarket PLC is a British real estate company that was founded in 2015. The company is based in Milton Keynes and is listed on the London Stock Exchange. Onthemarket PLC is known for its online platform that allows property sellers and buyers to connect with each other. The history of Onthemarket began when a group of British estate agents came together to create an alternative to the two major online property portals, Rightmove and Zoopla. They believed that these two market leaders had too much power in the market and charged excessive fees. As a result, they founded Onthemarket as a new online platform that would focus on the essentials: presenting property listings at a reasonable price. Specifically, the fees that estate agents had to pay would be reduced. In December 2014, Onthemarket launched its beta version. The official launch followed in January 2015. Today, the company has 12 million registered users and lists around 600,000 properties from across the UK. Onthemarket is a property portal that operates on a low-fee business model for estate agents. Unlike the major competitors Rightmove and Zoopla, agents on Onthemarket only pay a subscription. This allows them to save compared to the high fees at Rightmove and Zoopla. The Onthemarket platform is divided into various sections. This includes its own app, which makes it easier for users to search for properties and obtain information on the platform. There is also a dedicated section for new build properties. Another important section is Onthemarket Analytics. This is a tool that helps estate agents measure their performance in terms of views, inquiries, and sales on Onthemarket. Agents can use these statistics to optimize their listings and reach more potential buyers. The company also offers a premium service. This is a paid offering that allows agents to position their properties even better. For example, premium sellers have the option to highlight their listings as "Featured Listings" or appear on the homepage of Onthemarket. Furthermore, Onthemarket has a tool for virtual tours. This allows potential buyers to get a preview of the house or apartment without having to schedule a separate viewing appointment. This saves time and effort for all parties involved. On the Onthemarket platform, both private individuals and professional property providers can be found. For example, large property developers like Redrow or Barratt Homes have listed their new build properties on Onthemarket. To ensure that the Onthemarket platform is truly valuable for users, the company has developed strict rules for the quality of listings and the credibility of providers. In particular, it ensures that no fake listings or fraudulent attempts make it onto the platform. Overall, Onthemarket has become an important player in the British real estate market in recent years. The company offers a solid alternative to the established portals Rightmove and Zoopla and has successfully established itself in a market with many competitors. OnTheMarket ist eines der beliebtesten Unternehmen auf Eulerpool.com.