Home24 business model
Home24 SE is an online retailer for furniture and home accessories based in Berlin, Germany. The company was founded in 2012 and has since become one of the leading providers in this market segment in Europe. The offers are not limited to Germany, but are available in many European countries, including France, Austria, Belgium, the Netherlands, Italy, and Sweden.
The basic concept of home24 is simple: customers can choose from a wide range of furniture and home furnishings, which can be conveniently ordered online. Whatever room one wants to furnish, the assortment is extensive. Visitors can select furniture and home furnishings for the living room or have a complete bedroom furnished. Various interior styles are available, including modern, classic, or country style. In each product category, customers will find a wide range of designs and colors to choose from.
Home24 offers products under their own brands and often these products can be purchased at significantly lower prices compared to other retailers. This is also due to the fact that the company focuses on online sales and does not have to maintain expensive retail space. For customers who are looking for quality furniture and do not want to pay higher prices, home24 is therefore an attractive provider.
The product range of home24 is diverse. There are furniture for the living room, dining room, office, and children's room, as well as bedroom furniture and accessories. Within these categories, there is a variety of products, including sofas, armchairs, beds, wardrobes, and shelves. The offer is complemented by rugs, lamps, and decorative items such as vases or picture frames.
Although home24 focuses on online sales, the company also operates some physical stores, called showrooms. There, customers can view the products and receive personalized advice.
Home24 now has over 1,000 employees and collaborations with over 1,000 suppliers. The company generates nearly 85% of its revenue outside the German-speaking area. This shows that the products appeal to many different countries and cultures.
The history of home24 began in 2012. Founders Philipp Kreibohm, Felix Jahn, and Rocket Internet were enthusiastic about the idea of an online furniture retailer and recognized the enormous potential of such a business. Initially, the company focused on the German market, but it didn't take long for it to expand into other European countries.
In 2018, home24 also introduced its own brand "aeg," which emerged from a collaboration with the world-renowned home appliance manufacturer. In 2019, the cooperation with OTTO also came about in the form of a participation. This meant not only financial support for the company but also a stronger presence in the German market.
Today, home24 is a leading player in the online furniture retail sector, and there seems to be no end to its growth. The company has successfully established itself in the market and offers its customers a diverse range of furniture and home accessories at attractive prices. Home24 is one of the most popular companies on Eulerpool.com.
