Admiral Group AAQS 2025

What does Admiral Group do?

The Admiral Group PLC is a British company that offers insurance and was founded in 1991. With its headquarters in Cardiff, Wales, the company has become one of the largest providers of car insurance in the UK and also operates branches in other European countries such as France and Italy. The Admiral Group specializes in direct insurance and can therefore offer affordable insurance. The business model is based on customers purchasing their insurance directly through the Admiral Group, online or over the phone. This allows Admiral to build and maintain its customer base without expensive intermediaries, making the entire business model much more cost-effective than other providers. The business model is based on three main divisions, served by different brands: 1. Admiral - This is the main brand of the Admiral Group and offers car insurance as well as home and contents insurance. 2. Elephant - Elephant is a secondary brand of Admiral, targeting price-conscious customers looking for cheaper car and contents insurance. 3. Diamond - Diamond is Admiral's brand for women, offering a wide range of tailored car insurance exclusively for women. Admiral's range of offerings is diverse and includes not only traditional car insurance but also specialized insurance such as multicar insurance, which insures a family or group of people with multiple cars under a single contract. Special offers such as telematics-enabled rates, which reward driving in the style of a safe driver, are also part of the offering. Another important part of the business model is customer retention. The Admiral Group rewards loyal customers and offers so-called "loyalty discounts." A lot of emphasis is also placed on fast processing and good service in case of incidents. The expansion of the Admiral Group into European markets occurred in 2011 with the acquisition of the Italian insurance company Chiarezza. The company entered the French market in 2012. Cashback products such as Admiral Rewards are also offered to provide customers with further incentives for loyalty. Overall, the Admiral Group PLC is an innovative insurer that specializes in direct distribution and offers affordable insurance. The fact that the Admiral Group is often portrayed very positively in the British press shows that their strategy has proven successful. With a clear focus on innovation, quality, and customer service, the Admiral Group undoubtedly has a very strong position in the industry. Admiral Group ist eines der beliebtesten Unternehmen auf Eulerpool.com.