Yellow Wood Partners Acquires the Elida Beauty Division from Unilever – the Anglo-Dutch consumer goods conglomerate announced on Monday that the sale is in response to a binding offer from the US private equity investor.
The sum of the deal was not disclosed. The sale is part of Unilever's strategy to optimize its personal care portfolio and expand its strong brands.
Elida Beauty includes more than 20 renowned beauty and body care brands, including well-known names such as Q-Tips, Caress, Timotei, and Tigi. In 2022, the company reported an impressive revenue of 800 million euros.
Yellow Wood Partners, specializing in investments in the consumer goods sector, sees great potential in the acquisition of Elida Beauty. The private equity investor stated that it exclusively invests in this area and therefore has a profound understanding of the industry.
The transaction is expected to be completed by mid-next year, subject to usual conditions, according to Unilever. Shareholders of the corporation will closely monitor the deal and watch for its impact on stock prices. On Monday, the Unilever stock briefly traded at 37.54 GBP in London, representing a slight decline of 0.05 percent.
For Unilever, the sale of Elida Beauty is another step towards an optimized portfolio strategy. The company is increasingly focusing on its core brands such as Ben & Jerry's ice cream and Dove soap and intends to strengthen and expand them further.
Unilever once again demonstrates its ability to make strategic deals to drive its business forward with the sale of Elida Beauty. The consumer goods giant has already proven in the past that it makes solid decisions to optimize its portfolio and focus on growth.
The acquisition of Elida Beauty by Yellow Wood Partners will undoubtedly cause a sensation in the industry and further boost financial interest in Unilever.
