TUI, the world's largest tour operator, reports exceptionally high demand for summer trips in 2025. "Next summer will be booked earlier than ever before," said TUI Germany CEO Benjamin Jacobi. Classic holiday destinations such as Turkey, Greece, the Canary Islands, Egypt, and Dubai are particularly in demand. To meet the increased demand, the company is expanding its offerings by 400,000 additional vacation options.

The company reports a strong trend towards early booking: Many customers have already secured their summer vacation for 2025, said Jacobi. "Relax, return and rebook" is the new motto of many vacationers who plan their dream vacation right after returning. Other providers like Schauinsland-Reisen also confirm this trend. The German Travel Association (DRV) had previously pointed out an increasing tendency to book early.

Turkey remains the most popular travel destination for German vacationers: Booking numbers increased by more than 30 percent compared to the previous year. Over a million TUI customers chose the country as a holiday destination last summer. The Greek islands also begin the upcoming season with a strong increase in bookings, where TUI again expects over a million guests from Germany.

An essential driver of growth remains the own hotel brands. According to TUI, every third guest in the top Mediterranean destinations chooses a TUI hotel. To meet the increased demand, the company plans to expand its hotel portfolio to 600 properties worldwide in the medium term. With a strong winter season that recorded a booking increase of over 30 percent, the foundation for further growth is laid. The Turkish Riviera particularly stands out as an emerging destination, ranking behind Hurghada (Egypt) and Fuerteventura (Spain).

The positive developments buoyed the TUI stock: On Wednesday, the share rose by 5.31 percent to 8.33 euros in XETRA trading.