Business
PUMA in a predicament: stock continues to fall, analysts lower valuation.
No upswing in sight: PUMA shares continue to be under pressure following a ten percent price drop.
![](https://images.prismic.io/eulerpool/7923a03a-db49-4e0d-96d0-344b4b97a98c_Eulerpool-AlleAktien-PUMA-in-der-Bredouille-Aktie-Fallt-Weiter-Analysten-Senken-Bewertung.jpeg?auto=false)
PUMA SE stocks experienced a significant drop of over ten percent the previous day and there is also no sign of recovery on Thursday. In XETRA trading, it continues to decline, reaching the lowest level since 2018, down 3.30 percent at 37.22 euros. The reason for this poor performance was a disappointing interim report from the sportswear manufacturer.
This disappointment has now also been graded by several experts. Jefferies, Oddo BHF, and Societe Generale had previously expressed a positive view of PUMA, but now retract their positive assessments.
The following heading translates to English as:
"Concerns about PUMA's future operational maneuverability arise due to high and inflexible cost base, according to Oddo and Antoine Riou."
James Grzinic of Jefferies expresses his skepticism despite a weak performance and emphasizes that he has not given up faith in a positive development of PUMA. He also cites margin uncertainty and lack of traction as reasons.
Not all experts have given up their positive assessments. Even the private bank Hauck & Aufhäuser has issued a fresh recommendation to buy PUMA. Christian Salis now sees all the bad news as already priced in, as the PUMA SE shares, despite the price slump, are still trading at a discount of almost 24 percent, making them the second worst-performing MDAX stock.
Despite the ongoing economic uncertainty, Salis expects PUMA to continue to achieve solid revenue and profit growth. This will be driven by sustainable market share gains and upcoming sports events such as the European Football Championship and the Olympic Games throughout the year. Salis is optimistic about the future of PUMA.