Porsche has announced that Alexander Pollich, previously Managing Director of Porsche Germany, will become the new President and Managing Director of Porsche China, Hong Kong, and Macao as of September 1. Pollich will take on the position in Shanghai, succeeding Michael Kirsch, who will assume a new role within the company.

Pollich, an Internationally Experienced Sales Expert, is Set to Bring the Important Chinese Market Back on the Road to Success. The 57-Year-Old has been the Chairman of the Management Board at Porsche Germany since 2018 and has previously advanced Porsche's business in Canada and the UK. Detlev von Platen, Member of the Executive Board for Sales and Marketing, emphasized: "We are pleased to have gained Alexander Pollich, a proven and experienced sales professional, for the currently particularly challenging Chinese market. He will further strengthen the brand's appeal in China.

This personnel decision comes at a critical time for the Stuttgart-based automaker. In the first half of 2024, Porsche recorded a decline in sales figures in China. Compared to the same period of the previous year, one-third fewer vehicles were delivered. The main reason for this is the persistently strained economic situation in the country. Worldwide, Porsche delivered 155,945 vehicles from January to June, with the weakening Chinese market significantly impacting the overall numbers.

Pollich's extensive experience in international sales and his proven track record are now expected to help strengthen the Porsche brand in China and stabilize the sales market. In his new role in Shanghai, Pollich is stepping into a key position for the strategic direction of the company in the world's largest automotive market.

Porsche hopes that by specifically strengthening its management in China, sales will increase again and the brand can further expand its position in the Asian market.