Dyson, the well-known manufacturer of vacuum cleaners and air purifiers, announced that it will cut around 1,000 jobs in the United Kingdom, which corresponds to more than a quarter of its workforce in the country.

The employees of the company were informed on Tuesday morning about the layoffs, which are part of a broader plan to reduce the global workforce by 15,000 employees, according to people familiar with the matter.

The job cuts are a blow to the United Kingdom and coincide with the first day of new Economic Minister Jonathan Reynolds, who had invited over 100 business leaders to a conference call to outline his priorities.

Dyson's largest market is Asia, where the company competes against local rivals who often release similar products shortly after Dyson.

Dyson operates in increasingly tough and competitive global markets, where the pace of innovation and change is only accelerating. 'We know that we always have to be entrepreneurial and agile,' said Hanno Kirner, CEO of Dyson.

We have grown rapidly and, like all companies, periodically review our global structures to ensure we are prepared for the future," he added, calling the job cuts "always incredibly painful.

The review that led to the dismissals began before the announcement of the British parliamentary election in May, according to people familiar with the process, and is not related to it.

Dyson employs around 3,500 people in the United Kingdom. The company did not comment on how many jobs are to be cut worldwide, as the reviews are taking place on a country-specific basis.

The company, which continues to be led by founder Sir James Dyson, has expanded beyond its initial specialization in vacuum cleaners to products such as hair dryers, fans, and air purifiers. Dyson's engineers work on numerous potential projects, many of which are never made public.

Dyson had abandoned a £2 billion project to manufacture electric vehicles in 2019, but continues to work on batteries for its cordless products.

The cuts in the United Kingdom are expected to affect all departments, including management levels. Britain remains a center for the company's research and development and will continue to be the main development center for products, although some of this work is already taking place in Singapore.

The job cuts could further complicate the already complex image of the company founder in the United Kingdom. Sir James Dyson lost a defamation lawsuit against the publisher of the Daily Mirror last year over an article that labeled the industrialist a "hypocrite" for supporting Brexit but later moving the company headquarters to Singapore.

The company stated at that time that Brexit was not a motive for the relocation, but that commercial reasons were decisive, as most customers and all production facilities are located in Asia.

Sir James Dyson criticized the current political leaders of the United Kingdom from both major parties in December, stating that they did not pursue the goal of growth and that "wealth creation and growth" had become "dirty words.

The new Prime Minister Sir Keir Starmer and the Chancellor of the Exchequer Rachel Reeves have placed "growth" at the center of their ambitions for the United Kingdom but continue to face accusations from opponents that they will need to raise taxes.

Dyson's founder got into a heated discussion at a meeting in March with former Conservative Chancellor Jeremy Hunt at No. 11 Downing Street. According to a person familiar with the exchange, Hunt asked the entrepreneur: "If you think you could do better, why don't you run for office yourself?