The world's largest entertainment conglomerate, Disney, goes on the offensive: After already owning two-thirds of the video streaming service Hulu, the remaining stake has now also been acquired from media conglomerate NBCUniversal. According to Disney's own statements, the acquisition cost them at least 8.6 billion dollars.

Hulu, known for streaming series from American networks as well as original productions such as "Only Murders in the Building", is more than popular in the US. In Germany, the service's offerings are integrated into the in-house streaming service, Disney+. Originally, Disney, Fox and NBCUniversal each owned a third of the company, but Disney gained the majority through the acquisition of Fox's business. However, NBCUniversal had the right to sell its share.

The negotiations regarding the exact sum NBCUniversal will receive for their stake are reportedly yet to take place. A minimum valuation of 27.5 billion dollars had been set for Hulu. The buyer, NBCUniversal, is part of the cable giant Comcast.

Disney CEO Robert Iger plans a restructuring of the company to compensate for high losses in the streaming business. A potential separation from the traditional TV business with channels like ABC is on the table. A partnership for the lucrative sports channel ESPN could also be considered.

Despite challenges, Disney remains the world's most valuable entertainment corporation and is celebrating its 100th anniversary this year. However, in this very anniversary year, the corporation is in a creative and economic crisis. With the acquisition of the remaining Hulu stakes, Disney now seems to be taking a crucial step towards successful realignment.