Revolution in Telephony: Brand Recognition Allows Secure Calling

In a groundbreaking collaboration, First Orion, Transaction Network Services (TNS), and TransUnion have announced the launch of a new service for the top three mobile carriers in the USA. This partnership enables branded calls with logos and rich content to be displayed on users' mobile devices. A central aspect of this innovation is the use of end-to-end authentication, ensuring that calls are verified and thus protected against the pervasive issue of call spoofing. Users can therefore be confident that a call genuinely originates from the stated sender. By incorporating the delivery of logos into their portfolio, the consortium anticipates an increase in the use of secure branded calls. This development could lead to greater acceptance by the end of 2024 and revolutionize the way branded content is accessed over the phone.