Reliance Retail continues to expand: Joint venture with Delta Galil for the booming Indian apparel market

Reliance Retail has announced a new partnership with the Israeli lingerie manufacturer Delta Galil, intensifying its efforts to expand its presence in the rapidly growing Indian textile market. The 50-50 joint venture allows Delta Galil to increase its market share through retail, wholesale, and digital channels in India, while also manufacturing products for Reliance's own established brands, as stated by the companies in a stock exchange announcement. Financial details of this collaboration were not disclosed by either party. Delta Galil is already known for its licensing partnerships with well-known brands such as Calvin Klein, Tommy Hilfiger, and Adidas, and will further extend its reach through the new synergies. Reliance Retail, already India's largest retailer, recently announced plans to double its business within the next three to four years. The partnership with Delta Galil is the latest in a series of strategic deals. Previous acquisitions and partnerships brought renowned international brands like Tiffany & Co and the British online retailer ASOS to India. Last year, Reliance Retail acquired the operational businesses of the UK casual fashion retailer Superdry in three Asian countries. The economic magazine Economic Times also reported that Reliance Retail plans to launch its own sportswear brand to compete with the French company Decathlon and to introduce the Chinese fast-fashion label Shein to the Indian market.