QNB unifies brand presence in Egypt and Turkey

The renowned financial group QNB has undertaken a remarkable strategic step to unify its brand presence in Egypt and Turkey. Following a comprehensive rebranding, both QNB Finansbank in Turkey and QNB Alahli in Egypt will operate under the unified name 'QNB'. This strategic move underscores the group's ambition to further expand its international presence and provide customers with a seamless banking experience. Through the unification of its brand identity, QNB aims to solidify its position as a market leader in the banking world, enhance the collaboration of its subsidiaries, and streamline internal processes more efficiently. With this step, QNB reaffirms its core values of integrity, excellence, and customer focus to ensure future growth and success. The group currently ranks as the most valuable banking brand in the Middle East and Africa, with a brand value of $8.4 billion. Operating in 28 countries across three continents, it offers a wide range of advanced products and services. The employee count alone stands at 31,000, operating from approximately 900 locations, supplemented by a network of over 5,000 ATMs. Abdullah Mubarak Al Khalifa, the CEO of the QNB Group, emphasized: 'We are very pleased to present our unified brand identity in Egypt and Turkey. This strategic step highlights our commitment to positioning our brand globally more strongly and efficiently. By consolidating under the QNB banner, we are better equipped to drive innovation, expand our reach, and provide greater value to our shareholders.' In another significant business success, the Cetera Financial Group, the leading financial advisor headquartered in Wealth Hub, has signed a definitive agreement to acquire Concourse Financial Group Securities (CFGS), a subsidiary of Protective Life Corporation, through an asset purchase. CFGS, based in Birmingham, Alabama, encompasses Protective's affiliated retail distribution network as well as a dual-registered broker-dealer and investment advisor. The transaction is expected to integrate approximately 350 financial professionals into the Cetera Wealth Partners network, overseeing more than $12 billion in managed assets and $4 billion in supervised assets.