Instacart and Roku Revolutionize the TV Shopping Experience

Instacart and Roku are bringing a fresh breeze to the world of television through their expanded partnership, which transforms TV moments into an interactive shopping experience targeting ready-to-buy customers. Instacart, known as a leading technology company in the grocery retail sector in North America, and Roku, the number one TV streaming platform in the U.S., are joining forces to offer advertisers in the consumer goods sector brand new opportunities. Through innovative advertising formats, optimized audience targeting, and comprehensive performance measurement, brands can get more out of their advertising campaigns. Consumers benefit twice over: they not only experience shopping opportunities tailored to them, but can also access these easily and conveniently from their couch. This personalization makes the television experience more individualized and shopping a breeze.