Insider Activity at e.l.f. Beauty – Polish Effect or Monetary Shine?

Jennifer Hartnett, known as Chief Commercial Officer at e.l.f. Beauty, sold 1,801 shares of the company on September 3, 2024, according to an SEC filing. The sale price was $147.45 per share, leaving Hartnett with 53,195 shares of the cosmetics company. e.l.f. Beauty has made a name for itself with its affordable and high-quality cosmetics and beauty products, with a strong commitment to cruelty-free products and an inclusive approach to the beauty industry. Over the past year, Jennifer Hartnett has sold a total of 18,260 shares without acquiring any new ones. This transaction aligns with a broader pattern within the company, where there have been 60 insider sales and no insider purchases over the last twelve months. At the time of the sale, e.l.f. Beauty’s shares were trading at $147.45, giving the company a market capitalization of approximately $7.65 billion. With a price-to-earnings ratio of 65.39, the company is significantly above the industry average of 18.04. According to the GF Value assessment, the intrinsic value of e.l.f. Beauty is $160.95 per share, indicating that the stock is slightly undervalued with a price-to-GF-value ratio of 0.92. This insider sale comes at a time when e.l.f. Beauty’s stock is considered moderately undervalued based on historical trading multiples and future business projections by Morningstar analysts.