Experienced top manager Eric Wyatt leads Clean Eatz into a new growth phase

Clean Eatz, the franchise-based brand focusing on health-oriented lifestyles and meal plans, has sent a significant signal for expansion and innovation with the appointment of Eric Wyatt as its first CEO. Wyatt brings over three decades of experience to the company, including his previous role as head of California's NORMS Restaurants and top positions at Boston Market and Corner Bakery Café. His career also includes senior roles at Hardee's Restaurants, Panera Bread, and Starbucks. At Clean Eatz, Wyatt will focus on the nationwide expansion of the brand in the U.S., with a focus on innovative concepts, operational efficiency, and strengthening the franchise network. Wyatt's vision is to establish strong partnerships in the first ninety days of his tenure through closer collaboration with franchisees and the central support department, as well as through the expansion of Clean Eatz kitchen distribution centers. This strategy highlights the company's commitment to its partnerships and aims to attract leading business contacts and further expand the franchise network. Co-founder Evonne Varady commented, "Eric's journey brings our founding mission to life: a healthier life through healthier choices. His commitment to translating wellness into leadership strength and innovation is exactly what we need in this dynamic time for our growth." The goal is to improve systems and resources to support franchisees in order to increase their profitability. This is seen as essential to keeping Clean Eatz competitive in the health and wellness market under Wyatt's leadership. The introduction of a new menu in July 2024, supplemented by more protein and vegetable options, underscores the adaptation to customer desires for protein-rich and vegetable-centered meals.