Bitcoin Activism at Technology Giants: Microsoft Against Crypto Integration, Amazon the Next Battleground

  • Microsoft declines to include Bitcoin in its balance sheet.
  • Amazon could become the next big stage for Bitcoin activism.

Eulerpool News·

The owners of Microsoft have decided: A proposal to consider including Bitcoin in the company's balance sheet has been rejected. The board of directors of Microsoft had encouraged shareholders to take this step, so the outcome was not really surprising. However, had the situation changed, other significant companies might have followed Microsoft's example, which could have triggered a wave of Bitcoin acceptance in corporate circles. This would have driven the Bitcoin price to dizzying heights and possibly created numerous new crypto-millionaires. But what lies ahead? Microsoft is not the only target of Bitcoin advocates. In April, Amazon will be the target of a similar action by its shareholders. They, too, are slated to vote on whether to consider Bitcoin as a corporate asset, initiated by the National Center For Public Policy Research, a think tank from Washington D.C. In light of Bitcoin's recent breakthrough above the $100,000 mark and the optimistic sentiment towards cryptocurrencies under the new Trump administration, other companies might follow this trend. Should they refrain, they could face potential trouble with shareholders. Currently, it is mainly companies from the crypto industry that include Bitcoin in their balance sheets, including Coinbase Global and MicroStrategy. Some exceptions, like Tesla, confirm the rule that a Bitcoin purchase is often linked to these companies' core business. But this trend could soon change. Recently, three companies from the biotech sector announced plans to each invest one million dollars in Bitcoin to participate in its future value development and increase corporate value. If these companies succeed, others might follow their example. As an investor, this means: Those betting on Bitcoin and hoping to become crypto-millionaires someday should keep their fingers crossed that Bitcoin activism gains momentum. If more and more companies enter the Bitcoin market, it could send its price skyrocketing.
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