AI Drives Growth: Company Raises Free Cash Flow Forecast

In an impressive development, the company has raised its forecast for free cash flow to $85 million, reflecting a cash conversion rate of 48%. This underlines the strength of their financial position and steady revenue growth. Innovations in the field of Artificial Intelligence (AI) are significantly contributing to revenue growth, particularly through a 22% increase in average revenue per user (ARPU). This development is fueled by the rapid scaling of new customers within existing agency relationships. Despite seasonal fluctuations in brand uptake, the engagement of AI-based products shows an impressive growth trend. Nearly all customers actively use the generative AI products, enabling the company to win a substantial share of Requests for Proposals (RFPs). AI supports more precise audience targeting, significantly improving marketing efficiency and allowing for personalized engagement in the long term. AI not only influences RFP activity but also drives growth through better customer retention and new customer acquisition. The omnichannel strategy becomes more efficient through the integration of AI, leading to balanced growth distribution across channels such as CTV, email, and display. The competitive edge the company gains through its AI-native platform architecture allows for faster and more efficient intelligence deployment. This creates a better ROI compared to competitors, some of whom have to scale back Ad-Tech assets. As a result, the company remains clearly on track towards the next generation of technology.