The investors of the US electric vehicle maker Rivian had reason to celebrate as the company announced on Tuesday the launch of a new, more cost-effective SUV. The company's shares climbed a remarkable 15 percent in late US trading. The anticipation of the launch of more affordable SUVs provided a positive boost.

The new models named "R2" are expected to hit the market in the first half of 2026, according to the company, and will likely have a starting price of around $45,000. But that's not all, Rivian has also introduced a new crossover brand called "R3" - an exciting mix of SUV and sedan. Experts believe that this model will be even more affordable than the "R2" and will be delivered only after the budget-friendly SUV.

The announcement of the more affordable SUV comes at an opportune time for Rivian, as more and more consumers are looking for greener and more affordable vehicles. The electric car market is booming, thus offering the company significant growth opportunities. Rivian has secured a solid position in the highly competitive electric car market and is well-positioned to benefit from the increasing demand.

Aside from expanding the model portfolio, the company also has other ambitious plans for the future. Among other things, the opening of new production facilities is planned in order to increase capacities and shorten delivery times. There are also promising developments in battery technology that could make the company more successful in the long run.

Investors' positive reaction to Rivian's new strategy is also reflected in the quarterly figures. In the past quarter, the company increased its revenue by an impressive 74 percent compared to the previous year. With the new more affordable SUV and additional investments in the future, the company seems to be on a promising path to continue its success story.

Investors Face the Question: Is Now the Right Time to Invest in Rivian? While some experts, encouraged by the high demand and the company's promising plans, are convinced that the stock will continue to rise, others warn of the volatility and uncertainty of the EV market. As always, careful consideration is essential when investing in individual companies and decisions should be based on comprehensive analysis. But one thing is certain: Rivian's future looks promising and the company will continue to be a significant player in the EV market.