Warner Bros. and Paramount could soon merge into a huge media and entertainment conglomerate, as reported by insiders. According to news agency Reuters, discussions between the two companies, which are still in the early stages, are already underway. Warner Bros. and Paramount have not yet commented on the negotiations.

According to the US news portal "Axios," the CEOs of Warner Bros. Discovery and Paramount, David Zaslav and Bob Bakish, discussed the possible merger for hours on Tuesday. Other media outlets, including CNN, which is part of the Warner Bros. Discovery conglomerate, and the renowned Wall Street Journal, have also reported on the meeting. According to reports, the discussions are in an early stage with an uncertain outcome.

Warner Bros. Discovery, which became a company worth $43 billion through the merger of WarnerMedia and Discovery in 2022, includes well-known brands such as the Hollywood studio Warner Bros. as well as networks such as CNN, HBO, and Discovery. Under the leadership of Zaslav and Bakish, it is now being speculated, according to "Axios," how both companies could benefit from each other. For example, a merger of their streaming services could help them provide competition to market leader Netflix and emerging competitor Disney+.

The stock price of Warner Bros. Discovery, which had a value of $28.4 billion at market close on Wednesday, already experienced a decline of more than five percent after the first reports of the possible merger. Paramount, which has a consolidation potential worth $10.3 billion, could establish itself as a strong player in the industry through the merged company group.

So far there is still no official confirmation regarding the negotiations and a possible merger. However, the boundaries of the US media and entertainment industry could soon be redrawn if Warner Bros. and Paramount actually merge. It remains to be seen how the negotiations will further develop and what impact this will have on the stock market and the entertainment industry.