Digital Turbine ROCE 2024

Hvad gør Digital Turbine?

Digital Turbine Inc. is a leading provider of mobile marketing and operational platforms. The company was founded in Texas in 1998 and has since become one of the leading providers of platform solutions for mobile enterprises. The company is headquartered in Austin, Texas and has offices worldwide. Business Development Digital Turbine started as a company that developed and distributed mobile applications. In 2007, the company founded Handango, which was for a long time the largest independent marketplace for mobile applications. In 2008, the company expanded into the Asian market and opened an office in Singapore. In 2012, the company changed its name to Digital Turbine and began expanding its product line from mobile applications to various other platforms. Business Model Digital Turbine's business model is based on two pillars: its Ignite advertising platform and its IgniteX operational platform. The Ignite advertising platform is a data-driven platform that enables companies to reach specific target audiences and promote their mobile applications or services with higher efficiency and accuracy. The IgniteX operational platform is a platform that enables mobile operators and OEMs to operate their mobile devices more efficiently and monetize their products. Divisions Digital Turbine has successfully built several business divisions in recent years and operates in various sectors. 1. Ignite advertising platform The Ignite advertising platform is a data-driven platform aimed at helping companies promote their mobile applications and services more effectively. The platform uses machine learning and artificial intelligence to reach target audiences and optimize campaigns automatically. 2. IgniteX operational platform The IgniteX operational platform is a platform that enables mobile operators and OEMs to manage their mobile devices more effectively and monetize their products. The platform offers a variety of tools, including an app management console, pre-installation of applications and services, and an integrated monetization system. 3. Mobile Delivery platform In 2020, Digital Turbine acquired AdColony, a company specializing in mobile advertising. With the acquisition, the company also acquired the Mobile Delivery platform, which allows companies to deliver their mobile applications and offers directly to users. 4. App Development platform Digital Turbine has also developed an app development platform called 'SingleTap', which allows companies and developers to create mobile applications quickly and easily. Products Digital Turbine offers a wide range of products that focus on the aforementioned business divisions. 1. Mobile Delivery platform The Mobile Delivery platform allows companies to deliver their mobile applications and offers directly to users. The platform offers easy integration into existing infrastructure and high reach through partnerships with leading mobile operators. 2. Ignite advertising platform The Ignite advertising platform is a data-driven platform aimed at effectively promoting mobile applications and services. The platform uses a variety of data sources, including geographic, demographic, and behavioral data, to achieve higher accuracy and effectiveness. 3. IgniteX operational platform The IgniteX operational platform is a platform that enables mobile operators and OEMs to operate their mobile devices more effectively and monetize their products. The platform offers a variety of tools and features to improve device management and monetization efficiency. 4. SingleTap app development platform The SingleTap app development platform allows companies and developers to create mobile applications quickly and easily. The platform offers a variety of tools and widgets that accelerate development and improve user experience. Overall, Digital Turbine has become one of the leading providers of mobile marketing and operational platforms in recent years. The company operates in various business divisions and offers a wide range of products and solutions. With a data-driven approach and a strong focus on technology and efficiency, Digital Turbine has gained a unique position in the mobile enterprise market and is well-positioned to continue growing in the future. Digital Turbine ist eines der beliebtesten Unternehmen auf Eulerpool.com.