Merit Interactive Co (300766.SZ) Akcie Kurz

Merit Interactive Co Ltd generates revenue through three core segments. The Mobile Application Developer Services segment offers technical push services, user portrait services, and data statistics services to app developers. The Mobile Internet Marketing Services segment sells notification bar advertisements and application advertisements, categorized as brand advertisement services and effect advertisement services, targeting advertisers seeking to reach mobile users. The Data Services and Other segment provides Data Management Platform (DMP) services alongside data analysis and consulting services, serving businesses needing data-driven insights. Clients purchasing these services include mobile application developers, advertisers, and enterprises requiring data management solutions. The company’s technical push services support app developers in engaging users, while its advertising segments deliver targeted campaigns for brands and performance-based marketing. Data Management Platform (DMP) services are utilized by businesses for audience segmentation and analytics. Revenue streams are derived from subscription-based data services, advertising placements, and consulting contracts. Mobile application developers pay for technical push and user portrait services, advertisers fund brand and effect advertisements, and enterprises contract for DMP and data analysis services. The company’s segmentation ensures tailored offerings for each client type within the mobile and data sectors.