China Dongxiang (Group) Co ПЕ 2024

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China Dongxiang Group Co., Ltd. (CDG) is a leading company in China specializing in the development, manufacturing, and distribution of sportswear, shoes, and accessories. The group was founded in 2001 and is headquartered in Beijing. It is listed on the Hong Kong Stock Exchange and has subsidiaries throughout China, as well as in Hong Kong, Taiwan, South Korea, Japan, and the United States. CDG started in 2001 when founders Chen Yihong and Chen Yixi decided to establish a company specializing in the production and sale of sportswear. They recognized the untapped market for sportswear in China and aimed to fill that gap. Initially, the company focused on distributing sportswear and accessories under the brand name Kappa. The business model involved partnering with licensees and franchisees who sold the company's products in their stores. This model proved highly successful, leading to rapid expansion for CDG. Today, CDG is a diversified company involved in various areas. The group is organized into several divisions, including licensing, brand management, retail, and e-commerce. The group owns and operates multiple brands, including Kappa, Phenix, Xtep, K-Boxing, and Qiaodan. While the divisions operate independently, there are synergies between the various departments. CDG's product range includes sportswear, shoes, and accessories for men, women, and children. All products are of high quality and undergo strict quality controls. The brands are well-known throughout China and enjoy great popularity among consumers. CDG's licensing business is a core area of the company. The group collaborates with various licensees who sell the company's products under their own brands. Some of CDG's key licensees include the Chinese Football Associations and the Olympic Games. Brand management is another important area for CDG. The group owns and manages multiple brands, including Kappa, Phenix, Xtep, and K-Boxing. These brands operate in different segments of the sportswear market and follow different strategies. Kappa and Phenix are internationally recognized brands, while Xtep and K-Boxing focus more on the Chinese market. CDG's retail business serves as an important distribution channel for the company's products. CDG operates a number of its own retail stores under various brand names, such as Kappa, Phenix, and Xtep. These stores can be found throughout China and offer a wide range of sportswear, shoes, and accessories for men, women, and children. E-commerce is a rapidly growing area for CDG. The group operates several e-commerce platforms, including its own website and platforms in collaboration with various online retailers such as JD.com and Taobao. These e-commerce platforms serve as significant distribution channels for the company and contribute to sales growth. Overall, China Dongxiang Group Co. Ltd has become one of the leading companies in the sportswear industry in China. With a broad product range, a strong presence throughout China, and international expansion, CDG strives to strengthen its market position through a combination of organic growth and strategic acquisitions. China Dongxiang (Group) Co ist eines der beliebtesten Unternehmen auf Eulerpool.com.