Rovio Entertainment Oyj is a game developer and publisher known worldwide for the successful video game series "Angry Birds". The company was founded in Finland in 2003 and is headquartered in Espoo. Since the release of the first "Angry Birds" game in 2009, Rovio Entertainment has become an international company that offers a wide range of games, merchandise, and other software.
The business model of Rovio Entertainment is based on various pillars, including game development and publishing, merchandise sales, brand licensing, and software development for other companies.
However, the core business of Rovio Entertainment remains game development. The company has developed a wide range of games, including mobile, PC, and console games. In addition to the successful "Angry Birds" series, Rovio Entertainment has also developed other popular titles such as "Bad Piggies" and "Angry Birds Star Wars".
In addition to game development, Rovio Entertainment has also signed licensing agreements with various companies to transfer brand rights to other products. For example, there is a range of "Angry Birds" merchandise products, including plush toys, t-shirts, clothing, books, and movies.
Another important aspect of Rovio Entertainment's business model is the development of software for other companies. The company has also developed a range of licensable tools, such as the "Angry Birds Level Creator", which allows third parties to create their own games.
In recent years, Rovio Entertainment has expanded its business model to include virtual reality and augmented reality. The company has implemented virtual reality experiences in its amusement parks in Finland and China. The company has also developed augmented reality experiences with the "Angry Birds" characters, including an app that allows players to integrate the characters into their environment.
Overall, Rovio Entertainment's business model is heavily focused on the "Angry Birds" brand. Through game releases and the development of merchandise, the company has built a loyal fan base that continues to purchase new games and merchandise. However, the company has also diversified its portfolio by including other games and software products.
In summary, Rovio Entertainment's business model is based on game development and publishing, merchandise marketing, software development, and brand licensing. The company has a broad portfolio of products and appears well-positioned for future success.