Vocento SA is a leading media company in Spain that operates in various business sectors. The company was founded in 2001 and is headquartered in Madrid. Vocento's business activities are divided into three main sectors: press, radio, and digital media.
In the press sector, Vocento publishes some of the most well-known newspapers and magazines in Spain, including ABC, El Correo, El Diario Vasco, Las Provincias, and La Verdad. These publications target different audiences, from local to national coverage. Vocento SA follows the traditional publishing business model, earning money through subscriptions, advertising, and single sales. The individual newspapers and magazines also offer a wide range of digital content and online advertising opportunities.
In the second sector, radio, Vocento operates several radio stations in Spain, including Onda Cero, Europa FM, and Radiolé. The business model aims to generate revenue through advertising on the radio stations. The company also leverages the potential of digital radio platforms by making its radio shows available online and on mobile devices.
The last sector of Vocento encompasses digital media. The company has a variety of online portals specializing in topics such as news, sports, entertainment, real estate, and classified ads. Some of the most well-known websites include El Correo, ABC.es, Pisos.com, and Coches.net. Vocento's business model in this sector focuses on generating revenue through advertising, subscription sales, and pay-per-click campaigns.
Vocento SA offers a wide portfolio of products and services to its customers, ranging from traditional newspapers and magazines to digital advertising campaigns and online portals. The company also utilizes the opportunities of new technologies such as big data and artificial intelligence to understand and fulfill its customers' needs.
The company is also highly active in corporate social responsibility. It strives to promote social cohesion in the communities where it operates. Vocento SA does this through various CSR initiatives such as fundraising, local events, and educational programs.
Overall, Vocento SA has a diverse business model that is based on traditional publishing and media practices but also adapted to the requirements of the digital age. The company has an impressive portfolio of products and services to offer its customers and actively advocates for social responsibility and sustainability.