The China Evergrande Group is a Chinese company that has become the leading real estate developer in the country since its establishment in 1996. The company's main business is the development of high-quality properties, offered in various price ranges - from affordable apartments to luxury condominiums and villas. Evergrande is not limited to the real estate sector, but also operates in the tourism, culture, sports, and health industries.
One of Evergrande's most well-known real estate developments is the "Evergrande City" projects, consisting of a variety of residential apartments, offices, and shopping facilities. Evergrande also participates in significant infrastructure projects such as subway systems and entertainment complexes. Some of the company's most successful projects include the Evergrande Royal Scenic Peninsula Resort Sanya and the Evergrande Fairyland.
Additionally, Evergrande offers various financial products related to real estate investments, such as mortgages, asset management, and investment funds. The company also strives to stay up to date with technology by incorporating innovative technologies such as big data analysis, smart household appliances, and virtual reality systems into property development.
In the tourism and leisure sector, the company holds ownership rights to many well-known theme parks and produces its own theme parks, yachts, and resorts. Collaborating with international top managers and companies, such as American Olympic champion Michael Phelps or Italian football club Parma FC, has also gained attention for the company in the sports industry.
Evergrande has a broad customer base, ranging from companies and public institutions to private households. However, the majority of customers come from the emerging middle class that has emerged due to China's growing prosperity and urbanization. Through extensive marketing and sales campaigns, the company aims to attract and be found by foreigners interested in their real estate market.
The company has built a high level of recognition within the country and continuously increases its market share. The company's revenue grows rapidly each year. The corporate culture is characterized by rapid growth, with the goal of consistently increasing profits always at the forefront.
In conclusion, the China Evergrande Group is a rising company specializing in real estate development and sales, as well as leisure and entertainment. It is a significant player in the booming Chinese real estate market and has achieved considerable success in the tourism sector. Its constant pursuit of innovation and progress makes it an important company in China. All of this shows that the company still has ample potential to expand and improve its offerings and services in the coming years to maintain its position as the country's leading real estate developer.
