Southern Cross Media Group Ltd is a leading Australian media company focused on creating and distributing content in the radio, TV, newspaper, and digital platforms. The company was founded in 2011 and is listed on the Australian Securities Exchange.
The company has five main business segments:
1. Broadcasting: Southern Cross Austereo, the company's broadcasting business, is one of the largest commercial radio networks in Australia with over 80 radio stations nationwide. The group is represented by a portfolio of radio stations offering music and news, sports, talk, and entertainment programs. The radio brand also operates one of the largest podcast platforms in Australia.
2. Television: Seven Network Limited, in which the company has an interest, is the first commercial television station in Australia. The Seven Network focuses on local news, sports broadcasts, and entertainment shows. The company offers high-quality content with a variety of offerings, including drama, comedy, reality TV, and children's shows.
3. Newspapers: The company's third business segment is newspaper publishing. Southern Cross Austereo and Seven West Media together manage one of the largest national newspaper groups in Australia. This includes daily newspapers such as The West Australian, The Sunday Times, and newspapers.com.au. The newspapers provide current news, analysis, background information, and entertainment.
4. Digital Media: Southern Cross Media also offers digital services and is one of the largest online marketing providers in Australia. It offers online advertising, search engine optimization, online video, and social media marketing. Additionally, the company also provides digital services such as streaming, podcasts, and media library services.
5. Events: The company is also involved in the events industry, organizing a wide range of events such as the ARIA Music Awards, the Australian Commercial Radio Awards, concerts, sports tournaments, and public events.
Southern Cross Media's business model is based on creating, producing, and distributing high-quality content across various media platforms. The company aims to be a key link between consumers, advertisers, and businesses.
The company's digital services are considered the future of the company, and it is constantly evolving to achieve a greater digital presence. Another key aspect of the business model is deepening customer relationships through the creation of relevant and engaging content. The company has also successfully innovated in advertising technology to enhance advertising in the radio sector.
Overall, Southern Cross Media has a strong presence in the Australian market and is a key player in the media landscape. The company offers high-quality content and services across various platforms and is well-positioned to continue being successful and grow.