Novus Group International (NOVU.SL) Action Cours

Novus Group International AB is an analysis and research company, which engages in the provision of market research, opinion surveys, valuation, and lifestyle research services. The company is headquartered in Stockholm, Stockholm and currently employs 45 full-time employees. The company went IPO on 2007-06-01. Its operations are structured into three business areas: Novus Opinion, Market and Loyalty. The Nous Opinion area offers public opinion pools, voters' behavior measuring and consulting. The Market area offers pre- and after-tests, campaign measurement, concept and product testing, and knowledge surveys, among others. The Loyalty area offers services within the area of strengthening customer loyalty, such as customer surveys and panels, employee surveys and panels, as well as interactive dialogues. In the process of the collation of data, the Company utilizes the short message service (SMS) platform and the Internet, as well as other, traditional methods, such as telephone research, focus groups and postal contact. As of June 30, 2012, its largest shareholder was ALS Invest AB (61.81%).