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Mitä Playboy tekee? The Plby Group Inc is a US-American company that was founded in 2017 by Ben Kohn and is headquartered in Los Angeles, California. Initially known as Playboy Enterprises Inc., the company was acquired by a private equity firm in 2011 and renamed Plby Group Inc. in 2018. The history of Plby Group Inc dates back to 1953 when the legendary Playboy founder Hugh Hefner launched the magazine of the same name. It was the first magazine to explicitly present sex, lifestyle, and culture in a sophisticated mix and quickly became a cult object. Over time, the Playboy brand became a symbol of a free and hedonistic way of life expressed in clothing, music, and a certain way of life. In the following decades, the company steadily expanded its offerings and diversified into various business areas. In addition to the magazine, these included licensing products such as clothing, accessories, and jewelry, film and TV show production, marketing of its own clubs and casinos, as well as organizing events and festivals. However, with the founding of Plby Group Inc in 2017, a new direction was taken. The company decided to distance itself from its old image as a men's magazine and instead target an audience looking for a modern and open interpretation of eroticism and lifestyle. In this context, the company describes itself as a "sexual wellness company" with the goal of enabling its customers to have a positive and fulfilling sexual life. To achieve this goal, Plby Group Inc operates several business divisions. On the one hand, there is a division for digital content specializing in interactive experiences, online communities, and e-commerce. This includes, in particular, an app called "Pleasure" that allows users to explore, exchange, and purchase sexual desires and preferences. Furthermore, Plby Group Inc also operates a product design and development department that works on creating high-quality and appealing products in the field of eroticism and sexuality. This includes, for example, lingerie, toys, and everyday accessories. Another business division operated by Plby Group Inc is the licensing business. The company collaborates with partners to market its brand and products in various industries such as fashion, beauty, and lifestyle. This also includes special partnerships with companies in the cannabis industry, for which Plby Group Inc develops specific "Playboy x Cannabis" products and content. In addition, Plby Group Inc also operates a live events and festivals department. This includes organizing music and cultural events as well as erotic fairs and festivals held in different cities. These events regularly attract thousands of visitors and offer a wide range of entertainment, culture, and self-expression. In summary, Plby Group Inc is an unconventional and dynamic company specializing in the development of products and content aimed at people seeking a contemporary and open-minded interpretation of sexuality and eroticism. Through the diversification of its business divisions and a focus on innovation and quality, the company has become a significant player in the sexual and lifestyle industry. Playboy on yksi Eurpooliin suosituimmista yhtiöistä.