Mitä Kubient tekee? Kubient Inc is a US-American technology company based in New York City. It was founded in 2017 by Paul Roberts, an experienced entrepreneur and former CEO of Adgreetz. The company specializes in developing solutions for advertising optimization, allowing customers to make their campaigns more effective and efficient, and better monetize them. Kubient's business model is based on marketing advertising services targeted at businesses and advertisers. Specifically, the company offers a variety of tools and services that can help increase the reach, visibility, and effectiveness of online advertising campaigns. Kubient primarily relies on big data and machine learning to better understand and specifically target the needs and interests of users. Kubient's business areas include programmatic advertising, real-time bidding, display advertising, mobile advertising, native advertising, and various other advertising formats. The company's key products include the Demand Side Platform (DSP), the Supply Side Platform (SSP), and the Mobile Advertising Network (MAN), all of which contribute to more effective advertising placement and reaching the right target audiences. The Demand Side Platform is an important tool for Kubient to conduct targeted display advertising and reach users across different channels. Through this platform, advertisers can control and optimize their ad campaigns in real time to achieve higher return on investment (ROI). The Supply Side Platform, on the other hand, is a solution for placing advertisements on various websites and platforms while ensuring appropriate traffic quality. The Mobile Advertising Network offers worldwide reach to hundreds of millions of users. In addition to these tools and platforms, Kubient also offers various services to support clients in optimizing their advertising. These services include consulting, analytics, and reporting to measure and improve the success of campaigns. The company works closely with its clients to develop customized solutions tailored to their individual needs. Historically, Kubient has experienced rapid growth. After its founding in 2017, the company quickly gained momentum and was able to win notable clients such as Sony Pictures and Warner Music Group in the following year. In the years that followed, Kubient expanded its position as a leading provider of advertising solutions and services and showcased itself at several important industry events. Today, Kubient has an international customer portfolio ranging from small start-ups to large corporations. The company employs more than 50 employees and collaborates with various technology partners, agencies, and publishers to offer high-quality and effective advertising services to its clients. Overall, Kubient is one of the most innovative and promising technology companies in the field of advertising optimization. With its effective solutions and services, the company has quickly earned an excellent reputation and established itself as a trusted partner for advertisers and companies worldwide. Kubient on yksi Eurpooliin suosituimmista yhtiöistä.