Mitä Ipsos tekee? Ipsos SA is a globally leading company in the field of market research and opinion polling. It was founded in France in 1975 and is headquartered in Paris. The company operates in more than 90 countries and employs over 18,000 employees. Translation: Ipsos SA is a globally leading company in the field of market research and opinion surveys. It was founded in France in 1975 and has its headquarters in Paris. The company operates in more than 90 countries and employs over 18,000 employees. History: Ipsos was founded by Didier Truchot, who had a vision to revolutionize the market research industry through innovation and technology. The company experienced rapid development in the 1980s and quickly became a market leader in France. With its expansion into international markets, Ipsos became a globally operating company in the 1990s and carried out numerous acquisitions to expand its offerings. Translation: Ipsos was founded by Didier Truchot, who had a vision to revolutionize the market research industry through innovation and technology. The company experienced rapid development in the 1980s and quickly became a market leader in France. With its expansion into international markets, Ipsos became a globally operating company in the 1990s and carried out numerous acquisitions to expand its offerings. Business model: Ipsos' business model is based on collecting information and data through surveys, focus groups, and other methods of market research. The company offers a variety of services to its clients, including market research, customer satisfaction analysis, advertising effectiveness analysis, social science research, and much more. Translation: Ipsos' business model is based on collecting information and data through surveys, focus groups, and other methods of market research. The company offers a variety of services to its clients, including market research, customer satisfaction analysis, advertising effectiveness analysis, social science research, and much more. Divisions: Ipsos operates in five main divisions: 1. Market Research: This division includes market research for companies in various industries such as automotive, consumer goods, financial services, and media. The company offers tailored analysis and solutions to its clients' specific needs. Translation: Ipsos operates in five main divisions: 1. Market Research: This division includes market research for companies in various industries such as automotive, consumer goods, financial services, and media. The company offers tailored analysis and solutions to its clients' specific needs. 2. Advertising Research: The advertising research division includes the analysis of advertising campaigns and their effectiveness. Ipsos helps companies better understand their target audience and measure the effectiveness of their advertising actions. Translation: 2. Advertising Research: The advertising research division includes the analysis of advertising campaigns and their effectiveness. Ipsos helps companies better understand their target audience and measure the effectiveness of their advertising actions. 3. Media Measurement: Ipsos offers various measurement tools to analyze the use of media and its impact on consumers. This division includes the measurement of television, radio, print, online, and mobile media. Translation: 3. Media Measurement: Ipsos offers various measurement tools to analyze the use of media and its impact on consumers. This division includes the measurement of television, radio, print, online, and mobile media. 4. Loyalty Research: The company helps clients better understand customer behavior and strengthen their loyalty to a company or brand. It also helps identify market trends and changes and suggests customer acquisition and retention measures. Translation: 4. Loyalty Research: The company helps clients better understand customer behavior and strengthen their loyalty to a company or brand. It also helps identify market trends and changes and suggests customer acquisition and retention measures. 5. Social Science Research: Ipsos also conducts research in the field of social sciences, including studies on people's political attitudes, society, and culture. Translation: 5. Social Science Research: Ipsos also conducts research in the field of social sciences, including studies on people's political attitudes, society, and culture. Products: Ipsos offers a variety of products, including: 1. Online surveys: Simple questionnaires that can be filled out online to obtain quick answers to specific questions. Translation: 1. Online surveys: Simple questionnaires that can be filled out online to obtain quick answers to specific questions. 2. Mystery shopping: This type of market research allows customers to gather on-site experiences while remaining incognito. Translation: 2. Mystery shopping: This type of market research allows customers to gather on-site experiences while remaining incognito. 3. Long-term tracking studies: Ipsos also offers long-term tracking of trends or brands to highlight market fluctuations and developments. Translation: 3. Long-term tracking studies: Ipsos also offers long-term tracking of trends or brands to highlight market fluctuations and developments. 4. Ad effectiveness research: The effectiveness of advertising can be analyzed using Ipsos tools such as pre-/post-campaign tests, advertising effectiveness studies, and ad tracking. Translation: 4. Ad effectiveness research: The effectiveness of advertising can be analyzed using Ipsos tools such as pre-/post-campaign tests, advertising effectiveness studies, and ad tracking. Ipsos SA is an impressive company that offers its clients a unique perspective on their demand. it is constantly striving to expand its offerings to remain competitive and innovative. Ipsos on yksi Eurpooliin suosituimmista yhtiöistä.