Mitä Farfetch tekee? Farfetch Ltd is a British technology company in e-commerce, founded in 2007 by Portuguese entrepreneur José Neves. The idea behind Farfetch came from the observation that there were difficulties in finding designer clothing online. Farfetch's mission is to change the way people buy luxury fashion by simplifying access to exclusive designer clothing for customers, thereby revolutionizing the shopping experience. Farfetch's business model is an online marketplace for luxury fashion, with over 53,000 partner boutiques and 1,300 designer brands worldwide. The company provides its customers with a platform to explore and purchase the world of designer clothing. Farfetch works directly with boutiques and designers, connecting them with customers around the world. Farfetch specializes in selling high-end fashion and strives to offer its customers a unique selection of high-quality clothing. Farfetch has several divisions, including Farfetch Marketplace, Farfetch Black & White, Farfetch Store of the Future, Farfetch Platform Solutions, and Farfetch China. Farfetch Marketplace is the company's main division, operating the online marketplace for luxury fashion. Farfetch Black & White is a specialized department for brands that want to operate their own e-commerce websites through Farfetch. Farfetch Store of the Future is a virtual store that combines the physical and digital shopping experience, offering customers a personalized shopping experience. Farfetch Platform Solutions provides other companies with a platform for online sales of luxury fashion. Farfetch China is a specialized division for the Chinese market and has its headquarters in Shanghai. Farfetch offers a variety of products, including clothing, shoes, bags, and accessories for women, men, and children. The company has an extensive selection of designer brands, including Gucci, Prada, Balenciaga, Alexander McQueen, Off-White, Burberry, and many others. Farfetch also offers a variety of exclusive collections and designer collaborations that are only available on the platform. Another important aspect of Farfetch is sustainability. The company aims to reduce the negative impact of the fashion industry on the environment. Farfetch has launched several initiatives to promote sustainability, including promoting second-hand clothing, collaborating with sustainable brands, and transitioning to environmentally friendly packaging. Overall, Farfetch has revolutionized the shopping experience for luxury fashion by simplifying access to exclusive designer clothing for customers around the world. The company has established itself as a market leader and constantly sets new trends in the fashion industry. Farfetch is changing the way customers buy and engage with luxury fashion. Farfetch on yksi Eurpooliin suosituimmista yhtiöistä.