Expedia Group ROIC

Mitä Expedia Group tekee? Expedia Group Inc is a global company in the online travel booking industry that was originally founded in 1996 under the name Microsoft Expedia Travel Services. In 1999, the company was acquired by InterActiveCorp and later operated under the name Expedia, Inc. Since 2018, it has been an independent company operating under the name Expedia Group Inc and serves as a holding company for brands such as Expedia, Hotels.com, Travelocity, Orbitz, Hotwire, and Abritel-HomeAway. The business model of Expedia Group is to provide travelers with the opportunity to plan and book their trips easily online. The company offers a variety of products in its portfolio, such as flight tickets, hotels, rental cars, vacation packages, and activities at the destination. Expedia Group acts as an intermediary between travelers and travel service providers and generates revenue through booking commissions as well as brand and advertising income. To enhance the travel experience for the customer and increase customer loyalty, Expedia Group also offers a variety of travel apps and a loyalty program. Expedia Group is divided into different segments specializing in various travel segments. One of the most well-known brands is Expedia.com, which is one of the leading online travel agencies in the United States. It allows travelers to book flights, hotels, rental cars, and vacation packages. Additionally, it offers users numerous filtering and search functions to meet individual needs. Travelocity is another brand within Expedia Group, specifically targeting the vacation package segment. The website offers a wide selection of resorts, vacation rentals, and all-inclusive deals, with a focus on the best value for the price. Another brand of Expedia Group is Hotels.com, specializing in the hotels and vacation rentals segment. The platform provides users with a wide selection of accommodation options worldwide and offers discounts and promotions. Overall, Expedia Group offers a variety of products and brands that provide customers with suitable solutions based on their individual needs. The platforms of Expedia Group are user-friendly and have a wide reach, allowing customers to conveniently plan their trips from home. Over the years, Expedia Group has expanded its business operations to the Asian market. It has partnered with the Chinese Alibaba Group and has a stake in the Chinese travel company Fliggy. Additionally, Expedia Group has also made its mark in the Indian market by acquiring the platforms MakeMyTrip and redBus. In 2019, Expedia Group generated revenue of 12.1 billion US dollars and employs approximately 25,000 people worldwide. The company continuously works to improve the travel experience for the customer and make access to travel information easy and user-friendly. Expedia Group on yksi Eurpooliin suosituimmista yhtiöistä.