Mitä Ambev tekee? Ambev SA is the largest beer producer in Latin America and was founded in 1999 through the merger of the two Brazilian companies Brahma and Antarctica. Today, Ambev operates in 16 countries and employs over 30,000 employees. The business model of Ambev is based on the production and distribution of beer, soft drinks, and other alcoholic beverages. The company relies on a vertically integrated value chain that covers all steps from raw material procurement to production, distribution, marketing, and sales. The different divisions of Ambev include both the premium segment and the mass market. The company's most well-known brands include Brahma, Antarctica, Skol, Bohemia, Quilmes, Budweiser, and Stella Artois. Overall, Ambev offers a wide range of beers, sodas, and other soft drinks, as well as spirits and water. Ambev follows a clear brand strategy that is tailored to the respective target markets. For example, the Brahma brand is primarily targeted at the Brazilian market, while Skol is present in other Latin American countries. With Budweiser and Stella Artois, Ambev is also present in the premium segment and can achieve higher margins here. Over the years, Ambev has also diversified into other areas, including retail and gastronomy. For example, the company operates over 1,000 of its own sales outlets in Brazil, including restaurants and bars. Additionally, Ambev is also active in the logistics sector and operates a vast network of warehouses and distribution centers. The history of Ambev dates back to the mid-19th century when the two companies Brahma and Antarctica were founded. Both companies evolved into leading beer producers in Brazil over the years and eventually achieved international success. In 1999, the two companies merged to form Ambev SA, creating the largest beer producer in Latin America. In the following years, Ambev continued to expand and acquired, among others, the Argentinean beer producer Quilmes and the Mexican Grupo Modelo. Today, Ambev is a globally operating company with a wide range of products and services. The company relies on a clear brand strategy and an efficient value chain to successfully compete in the competitive beverage market. Ambev on yksi Eurpooliin suosituimmista yhtiöistä.