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Truworths International Ltd is a retail company based in Cape Town, South Africa. It was founded in 1917 as The Alliance Trading Company and has been renamed and expanded several times over the years. In 1972, it was finally renamed Truworths International Ltd. The company focuses on retailing women's clothing, shoes, accessories, and cosmetics. It distributes various brands, including Truworths, Uzzi, Inwear, LTD, Earth Addict, and Daniel Hechter. There is also a department specializing in children's clothing called Young Truworths. Truworths operates over 700 stores in South Africa and has numerous branches in other African countries such as Namibia, Botswana, Tanzania, and Uganda. There are also stores in the UK. However, the main business is in South Africa, and the company is listed on the Johannesburg Stock Exchange. Truworths' business model is based on a mix of own brands and international brands. It designs and produces its own fashion, shoe, and accessory lines and also offers brands such as G-Star, Levi's, and Polo. The company has a high degree of vertical integration, meaning it controls the entire life cycle of products – from design and production to customer service. An important aspect of the business model is lending credit to customers. Truworths offers its customers their own credit card, which allows them to pay for their purchases in installments. The goal is to make it easier for customers to buy high-quality products by offering them payment options tailored to their financial situation while ensuring they receive the product at a reasonable price. In recent years, Truworths has expanded its online presence and offers a wide range of its products online. Customers can conveniently shop from home and either pick up the products in-store or have them delivered directly to their homes. Truworths International Ltd is also involved in various sectors, including finance, real estate, and insurance. The company is constantly looking for growth opportunities and diversification possibilities. Overall, Truworths International Ltd is considered one of the most successful retail companies in South Africa. The company has proven over the years that it can be successful even in difficult economic times and has managed to adapt to the changing market. With a strong focus on customer satisfaction and innovation, Truworths International Ltd is expected to continue playing a significant role in the market. Truworths International ist eines der beliebtesten Unternehmen auf Eulerpool.com.