Michaels Companies Inc. is a leading provider of arts and crafts supplies and home decor items in North America. The company operates over 1,200 stores under various brand names in Canada and the USA, and also conducts online operations through Michaels.com. The company's business model is based on a three-tiered approach to selling its products. First, Michaels offers a wide range of arts and crafts items, including painting, drawing, decoration, scrapbooking, jewelry making, soap making, ceramics, paper crafts, and more. These items are offered for sale in the company's stores and on its website. The second stage of the company's business model involves the sale of customized products and services to its customers. Michaels, for example, offers personalized products for events and celebrations, including wedding invitations, personalized gifts, and party decorations. For example, a customer can have personalized posters, door signs, banners, and window displays created using Michaels. The third stage of the model consists of educational and training programs for customers, where they can learn how to use various crafting techniques and improve their skills. Michaels offers both in-store classes and online courses and tutorials to help customers learn new skills and unleash their creativity. The various divisions of Michaels Companies Inc. include various brands and product lines. Brands such as Ashland, Artist's Loft, Craft Smart, Creatology, and Recollections are part of the company. Michaels' range includes a wide selection of arts, crafts, and decor items, including paints, brushes, paper, ribbons, beads, adhesives, scissors, fabrics, and more. Michaels also offers a range of products and services for special occasions such as weddings, parties, and holidays. The company provides a wide range of products for every type of event, from invitations and decorations to party favors and personalized gifts. In the field of education and training, Michaels offers a variety of courses and workshops for people of all ages. Beginners and advanced learners can learn how to use various crafting techniques and improve their skills. The courses include both in-store classes and online courses and tutorials. Overall, the business model of Michaels Companies Inc. is designed to offer customers a variety of products and services tailored to their needs and desires. The company relies on creative ideas and innovation to inspire customers and strengthen its market position in the industry.