Suning.Com Co business model
Suning.Com Co Ltd is a Chinese company that was founded in 1990 and specializes in the trading of electronics and household appliances. The company has since become one of the largest retailers in China and operates internationally as well.
Business Model:
Suning.Com's business model is based on the sale of electronics and household appliances through various channels including retail stores, online commerce, mobile applications, direct sales, and call center sales. Suning.Com also operates its own logistics subsidiary, Suning Logistics, which provides delivery and logistics services for the company and other businesses.
History:
Suning.Com was founded in 1990 in Nanjing, China, by Zhang Jindong and initially operated as a small retail store for electronics and household appliances. In the following years, the company expanded rapidly and opened more and more branches throughout China. In 2004, Suning.Com launched its e-commerce business and became the largest online retailer in China by 2015. Suning.Com also expanded internationally and acquired a majority stake in the Italian retailer Inter Milan in 2016.
Divisions:
Suning.Com is divided into various business divisions, including retail, e-commerce, financial services, logistics, and entertainment. In retail, Suning.Com operates over 10,000 stores throughout China and offers a wide range of products including electronics, household appliances, books, toys, and groceries. In the e-commerce business, Suning.Com operates an online marketplace for various categories and also offers online travel products.
In the field of financial services, Suning.Com operates an online bank and offers financial services such as payment processing, loans, and insurance. Suning Logistics, a subsidiary of Suning.Com, is one of the largest logistics service providers in China and offers services such as storage, transportation, and delivery for the company and other businesses. Suning.Com is also involved in the entertainment business and operates its own media department that produces content for various platforms.
Products:
Suning.Com offers a wide range of products including electronics, household appliances, books, toys, clothing, and groceries. The company also sells online travel products such as flight tickets, hotel reservations, and travel packages.
The electronics products include smartphones, tablets, laptops, desktop computers, printers, consoles, and accessories. Household appliances such as refrigerators, washing machines, dryers, ovens, and air conditioners are also available. Suning.Com also offers a wide range of books, toys, and groceries.
Conclusion:
Suning.Com is a leading Chinese retail company specializing in the trading of electronics and household appliances. With over 10,000 retail stores and a strong e-commerce business, Suning.Com is one of the largest retailers in China. The company also operates an online bank, a logistics subsidiary, and a media department. With a wide range of products and a strong online presence, Suning.Com has a strong position in the Chinese market and competes successfully against other leading retailers such as Alibaba and JD.com.
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