Netflix Raises Subscription Prices in Germany, Continuing the Latest Wave of Price Increases Across Markets. The adjustment especially affects the "Premium" subscription, which now costs €19.99 per month compared to the previous €17.99. The "Standard" subscription also sees a price increase from €12.99 to €13.99, while the most affordable ad-supported subscription remains stable at €4.99 per month.

The Increase in Subscription Prices Occurs in an Environment Where Netflix is Intensifying Actions Against Password Sharing Outside a Household and Simultaneously Introduces a New, More Affordable Subscription with Advertisements. Despite Strict Measures Against Account Hitchhikers, Netflix Has Recorded an Increasing Number of Customers, Giving the Company Additional Confidence for the Price Adjustments.

In the US, Netflix's home market, the premium subscription already costs $22.99. The company justifies the price increases with the necessary high investments in an attractive program offering. For existing customers of the "Basic" subscription in Germany, which is no longer offered to new customers, the price increases from 7.99 to 9.99 euros.

These Price Changes Are Also Reflected in Market Movements: On Monday, Netflix Shares Fell by 2.58 Percent to $606.77 on NASDAQ.