Tesla remains true to its line: The electric car pioneer continues to come up with unusual marketing strategies to keep its fans engaged. With the futuristic electric pickup truck Cybertruck, the company once again caused a sensation in November 2019. Despite some delays in delivery, Tesla continues to keep the hype around the edgy electric car alive by offering merchandise products.

Tesla Could Introduce the 'Cyberhammer' as the Newest Addition to its Online Shop

The term "Cyberhammer" is possibly a small dig at the initial presentation of the Cybertruck, in which Tesla's chief designer Franz von Holzhausen demonstrated the vehicle's durability by hitting it with a sledgehammer. A similar action, however, caused a stir when von Holzhausen then aimed a steel ball at a prototype's window and left a large hole.

Although the exact design and price of the fitness hammer are not yet known, it can be assumed that Tesla will once again set new standards here. After all, the sales price for the Cyberwhistle was already $50 and was sold out in no time. The price for the Cyberhammer will probably also be above the regular market price.

This new product is probably more aimed at Tesla fans than the general public. It remains to be seen what surprises Tesla still has in store and how the "Cyberhammer" will compare to the previous merchandise products. However, for fans of the E-Pickup-Truck, the Fitnesshammer could become another must-have item and thus further shake up the merchandise world for the Cybertruck.