The GameStop stock has experienced another hype, triggered by a post from the well-known meme investor Keith Gill, better known as "Roaring Kitty". On the platform X (formerly Twitter), Gill published a cryptic meme that showed a Time Magazine cover with hidden messages. Speculation about another rally of the stock fueled the price.

The GameStop stock rose by 5.92 percent to $28.63 on Thursday at the New York Stock Exchange (NYSE), after having temporarily reached an increase of 13 percent. On Friday, the stock also closed with a gain of 1.50 percent at $29.06.

In addition to GameStop, the stock of the cinema chain AMC also benefited from the euphoria. It rose by 5.91 percent to 5.20 US dollars on Thursday but lost significant ground in Friday trading and closed down 9.04 percent at 4.73 US dollars.

While the recent rally was mainly fueled by Gill's online activity, investors are now turning their attention to GameStop's upcoming quarterly figures. FactSet analysts forecast a loss of $0.03 per share for the third quarter of 2024, after a loss of $0.10 in the same period last year. Revenue is estimated at $888 million, down from $1.08 billion the previous year.

Special attention is likely to be focused on the company's outlook. The figures will be released on Tuesday, December 10, after the U.S. market closes and could give the stock further boost or pressure.