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Ferrari announces first electric car – record sales thanks to personalized features

Ferrari announces its first electric car for October and reports record sales, driven by high demand for customization.

Eulerpool News Feb 6, 2025, 7:12 AM

Ferrari will unveil its first all-electric model at the beginning of October.

Don't ask me for details about the electric car," Vigna said at the earnings presentation. "We will announce the model in a unique and innovative way." Ferrari had previously stated that the vehicle would be based on the racing team's technologies and designed to minimize energy losses.

The electric vehicle is one of six new models Ferrari wants to launch this year. Despite the unclear energy policy of the Trump administration and new US tariffs, the company is holding on to its flexible strategy. "Flexibility is more important than ever," Vigna emphasized.

In the fourth quarter of 2024, net profit increased by 31 percent to 386 million euros, while sales grew by 14 percent to 1.7 billion euros - the highest revenue per vehicle in the company's history. Especially the personalized equipment options, for which customers often pay six-figure amounts in addition to the vehicle price, proved to be a profitable growth driver.

Demand for Ferrari vehicles remained strong, even though deliveries to China, Hong Kong, and Taiwan declined by 21 percent in the last quarter. Deliveries increased worldwide by 2 percent, mainly due to robust demand in the USA. China is only a limited market for Ferrari, as the company restricts annual deliveries to a maximum of 10 percent of total production.

The Ferrari stock rose by more than 9 percent after strong quarterly figures. The company expects an operating margin of at least 29 percent for the year 2025.

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