VinFast focuses on expansion: Market entry in the Middle East

The Vietnamese electric vehicle manufacturer VinFast has taken a significant step in its global expansion strategy by officially launching its brand in the Middle East. At a launch event on Bluewaters Island in Dubai, the company showcased a range of innovative and environmentally friendly mobility solutions, underscoring its ambitions in the region. Concurrently with the market launch, VinFast, in collaboration with Al Tayer Motors, opened its first dealership in the United Arab Emirates. Located in the heart of Dubai, the over 1,000 square meter dealership impresses with its modern, luxurious design and incorporates a service workshop. Here, VinFast can display its latest smart electric vehicles, including the VF 6, VF 7, VF 8, and VF 9 models. To further strengthen its position in the Middle East, VinFast has also signed a memorandum of understanding with Charge&Go. This collaboration aims to support the development of a public charging network in the United Arab Emirates. The price range for the VF 8 model starts at $47,500 for the Eco version and $51,500 for the Plus version. VinFast plans to further expand its dealer network in the region, with branches in Saudi Arabia, Qatar, Kuwait, and Bahrain, all planned for this year. According to MTa Xuan Hien, CEO of VinFast Middle East, the official market entry marks a significant milestone in their journey to expand their global presence and support the electrification revolution in the Gulf Cooperation Council. Additionally, VinFast has already established successful partnerships with leading dealers such as Al Tayer Motors (UAE), Al Mana Holdings (Qatar), and Bahwan Automobiles & Trading (Oman). In addition to focusing on the Middle East, the company is already present in markets such as the USA, Canada, Europe, and Asia, and opened its first branches in the Philippines in July 2024.