Reckitt Benckiser: Sale of Household Brands for Over 6 Billion Pounds Planned

The British consumer goods group Reckitt Benckiser has commenced preliminary discussions with potential buyers for its household products. According to well-informed sources, the possible sale of these brands could reach a value of more than £6 billion ($7.9 billion), attracting both financial investors and some consumer goods companies. Reckitt Benckiser is closely collaborating with Morgan Stanley on this endeavor. The brands to be divested include, among others, the air freshener Airwick and the cleaning product brand Cillit Bang. The sales process is still in an early stage, but sources indicate that the formal sales process is expected to start within the next few months and be completed by 2025. This potential deal could represent a significant strategic move for Reckitt, as the company is under increased pressure to consolidate its business division and create value for shareholders. The divestiture of household products would be a clear signal of a realignment and focus on core areas.