Raspberry AI: Technology Meets Fashion World

The fashion industry, marked by constant change, is increasingly relying on technology to cater to current trends more quickly. While fast fashion giants like Shein, H&M, and Zara continuously update their collections, technological innovations assist them in accelerating the design process. Raspberry AI, a startup founded just two years ago, is bringing fresh air into the design process. The founder, Cheryl Liu, leveraged her experiences at KKR, Amazon, and DoorDash to develop a platform that uses text-to-image technology, allowing designers to visually execute their ideas in practically no time. "For the first time in history, hundreds of designs can be created in the shortest time," Liu explains. Previously, designers had to order physical samples to realize their ideas. Alternatively, they used older CAD tools like Browzwear and Adobe Photoshop. With Raspberry, sketches can be transformed into photorealistic images that look exactly like they appear on the brand's website. Thanks to Raspberry, brands can visualize different materials and prints of a design without having to order numerous samples. With 70 notable clients, including Under Armour, Groupo Teddy, and MCM Worldwide, Raspberry has already achieved significant success. The rapid development of Raspberry enabled a successful Series A funding round of 24 million dollars, led by Andreessen Horowitz. Existing investors like Greycroft, Correlation Ventures, and MVP Ventures also participated. Bryan Kim from Andreessen Horowitz praises Cheryl Liu's company vision and her ability to acquire prestigious clients. Although Raspberry competes with other AI image generators like Midjourney and DALL-E, the platform excels with its ability to precisely interpret industry-specific terminology. Terms like "fuzzy sweater" are correctly understood by Raspberry, making the platform particularly attractive to professional designers. Raspberry will use the new funds to expand in the areas of technology, sales, and marketing, and to broaden its reach into home, furniture, and cosmetic design.