The translation of the heading to English is: "Netflix surprises with strong growth and new plans.

Netflix gained over five million new customers in the third quarter, surpassing Wall Street expectations, even though programming was limited due to last year's strikes in Hollywood. Revenues rose by 15 percent to $9.83 billion, while earnings per share increased to $5.40. Analysts had only expected an increase of 4.52 million subscribers. Since May 2022, Netflix's share price has quadrupled after a growth slowdown had unsettled investors. By tackling password sharing and offering a cheaper, ad-supported subscription, Netflix was able to gain more than 60 million new customers. Most analysts believe that the boost from password sharing is only temporary. Netflix must find new ways to grow, as previous investments in advertising and video games have yet to yield substantial financial returns. Nevertheless, the company's growth remains strong, and management emphasizes long-term advantages of these measures. Revenue increases of 11 to 13 percent are expected for the coming year, and Netflix plans to raise prices in Spain and Italy while discontinuing a cheaper plan in Brazil. The company has ambitious plans in advertising, which is progressing more slowly but will be prioritized in the coming years. Netflix plans to develop its own advertising technologies and has already formed several partnerships to offer its ad-supported service alongside other streaming services. Additionally, Netflix is investing in live programming to expand offerings for advertisers. Next month, a live boxing match will be featured, followed by two NFL games on Christmas Day. Starting next year, there will be three hours of live wrestling each week. Despite the delayed programming due to the Hollywood strikes, Netflix achieved success with series such as "The Perfect Couple," a new season of "Emily in Paris," and a project on the infamous Menendez brothers. The programming is expected to be particularly strong in the fourth quarter, with the return of "Squid Game," the company's most-watched series.