Netflix streams NFL Christmas games for the first time: A feast for sports fans and advertising giants

Netflix is once again relying on innovative ways to keep the streaming giant at the forefront of entertainment. In a surprising move, the service will broadcast two NFL games for the first time on Christmas Day this year. Fans can look forward to an exciting double feature with matchups between the Kansas City Chiefs and Pittsburgh Steelers, as well as the Baltimore Ravens against the Houston Texans. A look back shows why Netflix is making this move: National Football League (NFL) games on Christmas Day have experienced a real boom in recent years. The highlight so far was the duel between the Raiders and the Chiefs, which drew an incredible 29.49 million viewers to the screens—the most successful broadcast since 1989. On average, 28.68 million viewers watched the last three NFL Christmas games, an increase of 30 percent compared to the previous year. The NFL's sports holiday success on Christmas is undeniable and captivates advertisers. Experts predict that Netflix could generate approximately 150 million dollars in advertising revenue from broadcasting the games, which should more than cover the licensing costs of the games. Another highlight will be the halftime show of the Ravens vs. Texans game: World star Beyonce will provide additional excitement and entertainment with a live performance.