Meta Raises Revenue Forecast Thanks to AI Investments

Meta Platforms is making a clear move towards growth by raising its revenue forecast for the crucial holiday quarter. With an estimated revenue range of $45 to $48 billion, the company surpasses analysts' expectations, who anticipated revenues of $46 billion. A significant driver of this optimistic forecast is the substantial investments in artificial intelligence, which have already positively impacted the core advertising business. The improvement in advertising effectiveness demonstrates that the technological investment is paying off, enabling Meta to enter the high-revenue season strengthened. The company addressed its investors on Wednesday, presenting the positive outlook for the future. This underscores Meta's resilience in a competitive environment, as well as the strategic importance of innovation for sustainable success.