Intuit Lowers Forecasts: Weak Demand and Promotions as Stumbling Blocks

The software company Intuit expects lower revenues for the coming quarter than originally anticipated. The updated forecast is based on declining demand and delayed marketing actions, which are proving less effective than planned. Analysts were surprised by the announcement, as they had more optimistic expectations given the company's previous strategy and market environment. Intuit itself stated that the current challenges lie in adjusting advertising strategies and the mobile target audience. The mixed outlook caused investors to be cautious, which was reflected in stock prices. Experts are closely monitoring further developments in company policy and are waiting for responses that could stabilize the situation.