From iHerb to Influencer Marketing: Mehmet Oz Under Observation

Mehmet Oz, better known as the prominent TV doctor and chair of the Medicare reform in the Trump administration, is currently facing critical scrutiny regarding his social media practices. A health watchdog has raised concerns that Oz may be violating US marketing regulations by promoting herbal products online. In numerous posts on X and other social networks, Oz has regularly highlighted products from iHerb, a dietary supplements company, while failing to adequately disclose his role as a paid advisor to the company. This raises questions about his compliance with US guidelines in the area of influencer marketing. The nonprofit consumer rights organization Public Citizen has called on the Bureau of Consumer Protection to investigate whether Oz has violated Federal Trade Commission rules. These regulations are intended to ensure that consumers are informed about potential conflicts of interest among influencers and that advertising remains clearly identifiable.